SportsMarketing

The Los Angeles Lakers superstar, a pitchman for Coca-Cola since entering the NBA in 2003, is set to land a new deal with PepsiCo.

 

A Coca-Cola spokesperson told Front Office Sports, “LeBron’s contract came up at a time when both he and The Coca-Cola Company were actively reviewing all of its resources to make sure it was investing in places that ensured long-term growth.

 

LeBron Raymone James Sr. is an American professional basketball player for the Los Angeles Lakers of the National Basketball Association. Widely considered one of the greatest NBA players in history, James is frequently compared to Michael Jordan in debates over the greatest basketball player of all time.

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