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Y’ello Digital Financial Services (YDFS), a subsidiary of MTN
Nigeria, has announced its partnership with gaming operators, Betway and
BetPawa through its flagship mobile money transfer service, MoMo Agent. The
strategic partnership will enable customers to cash their winnings and fund
wallets conveniently at any MoMo Agent outlet nationwide.
“Partnerships are the fuel for progress within our communities.
So, we are constantly exploring innovative relationships to help deliver
cost-effective, fast, transparent, and reliable remittance services,” said
Usoro Usoro, Chief Executive Officer, YDFS, about the announcement. “Our
customers deserve simple solutions making it easier for them to access
financial services, no matter where they are. Our partnership with gaming
operators helps deliver that.”
Commenting on the partnership, Lere Awokoya, Betway’s Country
Manager said, “We are proud of our collaboration with MoMo. Our customers now
have easier access to their Betway wallet guaranteed. Customers can also
deposit and cash-out wins with their neighbourhood MoMo Agent.”
“We are committed to
improving our customer’s experiences through a more personable, digital and
sustainable approach. This partnership provides that. We look forward to a
successful working arrangement that continually keeps the customer in focus,”
added Segun Somefun, CEO, Betpawa
With an agent base of over 300,000 across the country, MoMo
Agent forms a major part of the Central Bank of Nigeria’s financial inclusion
drive to ensure that 95% of adults are financially included by 2024. The
partnership allows customers to utilise MoMo’s widespread presence and reliable
service to access funds.
MoMo Agent services include bill payment, cash deposit and
withdrawal, data and airtime purchase, and a bulk disbursement solution which
enables public and private companies to make payment to beneficiaries anywhere
in Nigeria without a bank account or ATM availability.
Customers can access the MoMo Agent closest to them by dialling
*223#.
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