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AC Milan and ENEOS have announced a multi-year partnership, which will see the Japanese brand of premium engine oils become the new Official Motor Oil Partner of the Rossoneri.
The decision to partner with
a major football club like AC Milan shows that ENEOS believes strongly in
European markets and invests heavily in developing sales of its premium motor
oil products in Europe.
As world-renowned brands and
excellences in their respective fields, AC Milan and ENEOS join hands in what
will be a partnership devoted to energy, innovation, performance and passion,
all attributes that both brands have in common and that can be recognised in
all aspects of their activities.
“Energy and Innovation are
the two key words for this partnership,” said Casper Stylsvig, AC Milan Chief
Revenue Officer.
“ENEOS brand mark symbolises among others
Energy and Innovation and those two words summarise perfectly what AC Milan is
all about on the off the pitch.
“In fact, whilst off the pitch we pride
ourselves in being one of the most innovative football clubs, always paying
attention to the latest trends, on the pitch our players, both of our men’s and
women’s team, play every single game with energy, always striving for success.
We are truly proud to welcome ENEOS to our family of partners.”
Mr. Shinji Oka, Managing Director of ENEOS
Europe, also expressed great satisfaction for the new partnership, stating:
“ENEOS has always been active in supporting sports through sponsorships. We
have seen partnerships in motorsports, basketball and other football clubs, but
we believe this partnership represents a big leap for us.
“Partnering with a Club that
has made the history of football in Italy, Europe and across the globe will
make ENEOS popular among all European football fans, reaching a wider audience
and enhancing our brand awareness.
“We are very happy that
ENEOS and AC Milan can begin together this new journey, as a winning
formation.”
Credit:fcbusiness
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