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West Ham United has enhanced
its pre-existing partnership with Trustly, naming the payments platform its
Women’s Sleeve Partner.
As a result of the contract
expansion, the Trustly logo will appear on the sleeves of the East London’
club’s FA Women’s Super League (WSL) team.
“We were thrilled to partner
with Trustly earlier this year, illustrating our commitment to innovation, and
we are delighted that our partnership will now extend to the Women’s team,”
said Nathan Thompson, Commercial Director, West Ham United
“Trustly is redefining the
speed, simplicity and security of payments, and this extension of our
partnership shows how quickly and positively our relationship with Trustly has
developed.
“As both organisations
strive to promote gender equality in business, football and wider society, it
made perfect sense for Trustly to secure the Women’s sleeve opportunity for the
coming seasons.”
West Ham first linked with
Trustly in February 2021, with the global account-to-account payments platform
initially becoming the club’s Official Open Banking Partner.
The firm’s multi-year
partnership with the Hammers has enabled it to take advantage of digital
channels and LED perimeter advertising at the club’s London Stadium in Tower
Hamlets, as well as via branding across the team’s growing digital channels.
Trustly aims to ‘enable the
shift to cardless societies’ via its open banking offering, giving customers
‘better control over their finances’ and a ‘more sustainable way to pay’.
Johan Nord, EMEA Chief
Business Officer, remarked: “Open Banking adoption is growing rapidly in the
UK, so it feels only natural that our partnership with West Ham United is
growing too. We’re thrilled to be supporting the Women’s team and look forward
to close collaboration.
“We are a proud advocate of
equal opportunity across society and this partnership will allow us to play a small part in driving the growth of women’s football and we are incredibly
excited for this journey to begin.”
Credit: insidersport
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