MultiChoice, the prominent Pay TV provider in Sub-Saharan Africa, which owns DStv and GoTV, has announced an exciting partnership with Cycling Lagos (www.cyclinglagos.com), one of the continent's largest cycling events, scheduled to take place in Lagos on October 21 and 28, 2023.
This marks the second time
that the cable TV giant is throwing its support behind this event, aiming to
showcase the unique world of cycling to its millions of subscribers across Africa.
Tope Oshunkeye, executive head
of marketing at MultiChoice Nigeria, expressed his enthusiasm for this
partnership in Lagos. He stated, "We are delighted to provide media
partnership for the Cycling Lagos event in October." With this
collaboration, MultiChoice, known for delivering a wide array of entertainment
channels to DSTV and GoTV subscribers, will actively participate in promoting
and covering the cycling event.
Bamidele Adeleye, Managing
Director of BrandEscort Communication and the brain behind this cycling
initiative, commended MultiChoice for their steadfast support of Cycling Lagos.
He views this continued partnership as a testament to MultiChoice's belief in
the event's organizers. Adeleye remarked, "About five years ago, we
embarked on this unique project with the support of Multichoice, and here we
are again with the second edition, and our partnership with MultiChoice
continues to thrive. We are genuinely excited to collaborate with the Pay TV
company to promote a healthy lifestyle in Nigeria and Africa through
cycling."
During a recent press
conference held to unveil the event's activities, Mr. Oluwatoyin Gafaar, the
Director General of the Lagos State Sports Commission, emphasized the
commitment of the Lagos State Government to ensuring that the 2nd Cycling Lagos
is not only a resounding success but also leaves an enduring impact on
grassroots sports development in the state. He reiterated this commitment,
emphasizing the potential for discovering new sporting talents within Lagos
through the second edition of Cycling Lagos.
The upcoming second edition
encompasses five categories: Corporate race, Celebrity race, Amateur race,
Children's race, and Professional race, ensuring that participants of all
interests and skill levels are accommodated.
The 2nd Cycling Lagos,
themed "Greener Ride," will commence with its Mini Tour of Lagos—a
promotional tour visiting select locations in Lagos—on October 21, 2023. The
Children's Edition will also take place on October 21, 2023, at the Teslim
Balogun Stadium in Surulere, Lagos. The grand finale of the event is set to
captivate Lagos on Saturday, October 28, 2023.
In addition to MultiChoice,
the 2023 edition of Cycling Lagos has garnered support from various
organizations, including the Lagos State Sports Commission, Lagos State Cycling
Association, Nestle Nigeria Plc, and others.
Image credit:
brandescort communications
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