Credit: https://www.liverpoolfc.com/ |
Liverpool Football Club’s
fans, staff, partners and stakeholders continue to come together to show their
ongoing support for The Red Way, the club’s commitment to creating a better
future for its people, planet, and communities.
The latest The Red Way
2022/23 season report shows the club’s sustainability achievements across those
three areas – and highlights its journey to promoting positive behavioural
change, and reducing its impact on the environment.
Since its launch in January
2021, The Red Way has been embedded into every aspect of the club’s operations
ensuring that its fans, staff, partners and suppliers continue to work
collectively to help drive and achieve its ambitious targets and make a real
impact.
The club continues to lead
the way on governance in this space, being the only club to be certified to
ISO20121 (sustainability), ISO45001 (health and safety) and ISO50001 (energy),
meaning it is sustainably certified and internationally recognised for its
ability to deliver sustainable events.
For the second consecutive
year the club has topped the Sport Positive League as the most environmentally
sustainable Premier League football club.
The 2022/23 season report
showcases the strides that have been made across each of the three key pillars
of people, planet and communities.
Firstly, within the planet
pillar highlights include achieving a 29% reduction in emissions against the
previous season (2021/22), running 94% of club operations on clean energy, and offsetting
100% of emissions from its football operations, all of which contribute towards
the club’s aim of achieving net zero by 2040.
A rise in fan awareness and
positive behaviour change has also resulted in plastic bottle waste recycling
on matchdays increasing from 25% (2021/22) to 90% (2022/23.)
A total of 90 per cent of
retail packaging and materials are now sustainable, from sugar poly bags, to
recycled paper and card, with suppliers aligning with the club’s sustainability
commitments, and carbon targets.
The club is also leading the
way on its use of Hydrotreated Vegetable Oil (HVO) to fuel its team buses,
which creates a reduction in carbon emissions of up to 90 per cent from regular
diesel.
Liverpool’s extensive work
with its people, via the Red Together programme, which champions equality,
diversity and inclusion, also forms an important part of the report.
It reveals how the club
maintained the highest level of the Premier League’s Equality, Diversity and
Inclusion Standard, after being the first club to achieve the recognition in
2017. This was achieved as a result of the commitment and implementation of its
club-wide strategy by leadership.
The club’s work with the
United Nations also continues to develop, as it works towards meeting 14 of the
UN’s Sustainable Development Goals, from attending the Eradicate Hate Global
Summit Sports event in New York , to hosting the UN Eradicate Hate Work summit
at Anfield.
Community is part of the
Liverpool FC’s DNA and its work under the Communities pillar, reflects its
continued growth in this area.
Most of the club’s work in
the community is delivered by its official charity, LFC Foundation, In the last
three years (2021-23) LFC Foundation has delivered more than £65 million in
health benefits and contributed more than £16 million directly into the local
economy, with an overall social value of more than £192 million. For every £1
spent or raised for the foundation, it is able to create a social return of
£13.
The report also reflects the
considerable role official club partners continue to play in helping to drive
The Red Way.
SC Johnson’s collaboration
on LFC’s plastic bottle recycling collection campaign at Anfield has ensured
its continued success achieving a 90 per cent recycling rate on matchdays, an
increase of 65 per cent on the previous year (25% 2021/22.)
The club’s official global
training partner, AXA, provided funding for Mental Health First Aid training
and qualifications for over 35 LFC staff.
Principle partner, Standard
Chartered and the club also launched the ‘Play On’ initiative to inspire,
empower, and educate girls in sports, through play, equal competitive
opportunities, support and mentorship and a supportive sports environment.
Rishi Jain, Director of
Impact, Liverpool FC, said: “The Red Way is a priority for the club, and it has
been fantastic to see how quickly it has been adopted and implemented into
every aspect of the business.
“The commitment our fans,
staff, partners and stakeholders have demonstrated to The Red Way has also
played a significant role in its success to date and will continue to support
its ambitious Goals to build a better future for our people, planet and
communities.
Kindly like, share and leave
your comments.
Credit: fcbusiness.co.uk
Image credit: fcbusiness.co.uk
0 Comments