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| Credit: esloganmagazine |
By Oriol Gilabert Alcoi
A look back at the best ads
from the Paris 2024 Olympics
The Paris 2024 Olympic Games
have started. The most followed event worldwide where values such
as effort, sacrifice, improvement and camaraderie are fundamental pillars.
In terms of audiences, the
Tokyo 2020 Olympic Games were watched by more than 3 billion people around the
world. These figures are expected to be exceeded at the Paris 2024 Olympic
Games, especially if we count the live streams on Twitch and Tiktok.
Given these figures, it is
not surprising that brands have prepared their best advertising campaigns to
achieve the greatest possible impact. From the main sponsors to the networks
that will broadcast the Games, everyone is looking to stand out. Below is a
list of the best commercials from the Paris 2024 Olympic Games.
Coca-cola – It’s Magic When
the World Comes Together
It’s magic when the world
comes together is the title of Coca-Cola’s advert for the
Paris 2024 Olympic Games. It has been made by the OpenX agency under the
tutelage of Ogilvy and the support of EssenceMediaCom, VML and Hogarth.
A piece starring the Olympic
swimming champion Tatjana Schoenmaker who, before starting, hugs her rivals
Lilly King, Kaylene Corbett and Annie Lazor. This action is a replica of the
spontaneous hug they made in the Tokyo 2020 final, when it blew up the
200-meter world record.
Nike – Winnings Isn’t for
Everyone
Winnings isn’t for everyone is
the title of Nike’s commercial for the Paris 2024 Olympic Games. It was made by
its lead agency, Wieden + Kennedy Portland and represents the passion to win
and the effort that athletes put into it.
The piece shows the looks of
Nike’s biggest stars when it comes to demonstrating their determination to
achieve their goal: winning. The voice-over, narrated by Willem Dafoe,
represents the athletes’ conscience and how they do not apologize for the
competitive spirit that has brought them there.
Corona – For Every Golden
Moment
For every golden moment is
the title of the Corona commercial for the Paris 2024 Olympic Games. It has
been made by the Gray Brasil agency and announces its “Golden Venues” in which
it will transport seats from the Olympic Games venues to different places in
the world.
This initiative invites
consumers to celebrate life’s golden moments and reconnect with nature. To do
this, it has placed different seats from the venues of the Paris Olympic Games,
such as Champ de Mars, Grand Palais and Le Concorde, placing them in impressive
sunset destinations around the world.
Air Canada – Ticket to Dream
Ticket to dream is
the title of Air Canada advert for the Paris 2024 Olympic Games made by the
agency FCB Toronto. An emotional story about immigration and a father’s heroic
journey in search of a better future.
The piece shows us two
alternative stories. On the one hand we see a young couple in Jamaica looking
for a life and overcoming obstacles to seek a better future. On the other hand,
the typical images of effort and improvement of an athlete to be able to attend
the Olympic Games. Both stories develop in parallel and show how they overcome
obstacles to make their dreams come true. In the end, we see how the athlete is
the daughter of parents who managed to emigrate to Canada.
Omega – Born to be a legend
Watch
Born to be a legend is
the title of Omega advert for the Paris 2024 Olympic Games. The Swiss brand is
one of the oldest brands that has been sponsoring the event, along with Coca-Cola.
Although the Atlanta multinational began four years earlier, at the Amsterdam
Olympic Games in 1928.
The piece is a tribute to
the great athletes who will participate in the event. He combines them in a
masterful way with the landscapes of the French capital. Thus, we see how the
athletes compete in their respective disciplines and combining the great monuments
of Paris such as the Champs-Élysées, the Arc de Triomphe or the Eiffel Tower.
BBC – Welcome to the city of
love
Watch
Welcome to the city of love is
the title of the BBC promo for the Paris 2024 Olympic Games. It was made by
Nexus Studios and directed by the Franco-British FX Goby. It combines love and
sport to the rhythm of the song “Hymne à l’amour” by Édith Piaf and the
voice-over is by Frenchman Pierre Maubouché.
The BBC promo takes us to
the streets of Paris, where couples in love transform into Olympic athletes. A
representation of the perfect union between love and sport that runs through
the most emblematic monuments of the capital. The Eiffel Tower, Notre-Dame and
the Sacré-Cœur are some of the locations in an eternal sunset with pink and blue
hues.
Visa – Prodigies
Watch
Prodigies is
the title of the Visa advert that will be launched online and on television
channels around the world starting in July. The advertisements will also be
broadcast during the Olympic and Paralympic Games, thus motivating viewers of
the event.
The piece shows us the
dreams that the protagonists had as children, showing the hard work and
challenges they had to overcome to become successful superstars. A tribute to
the small steps that are taken to be able to move forward and achieve the
objectives that had been proposed.
Credit: https://en.esloganmagazine.com/
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