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Liverpool Football Club has emerged as the most watched Premier League team worldwide this season, surpassing a remarkable milestone of 200 million followers across social media platforms.

Under the leadership of new manager Arne Slot, Liverpool has consistently attracted record-breaking global audiences during the first three months of the current season. Independent data from Nielsen reveals that the club achieved a cumulative TV viewership of 133.8 million across its first nine Premier League matches between August and October 2024, the highest of any team in the league.

Liverpool claimed the top spot in viewership across key regions, including Central and South America, Europe, and the Middle East and North Africa (MENA).

This success builds on their achievements from last season when the club was officially recognized as the most watched Premier League team worldwide. Over the course of 38 league games, Liverpool reached a global cumulative audience of 471 million viewers.

Additionally, the club has surpassed 200 million followers across its men's and women's social media channels. This includes platforms such as X, Facebook, Instagram, TikTok, YouTube, WhatsApp, Snapchat, Threads, LinkedIn, Sina Weibo, Bilibili, Douyin, and LINE.

Liverpool also led the Premier League in social media engagement last season, recording over 1.5 billion fan interactions. With 11.9 billion views across social platforms, the club solidified its digital dominance and became the first Premier League team to reach 10 million subscribers on YouTube. This achievement earned them a coveted Diamond Play Button, joining an elite group of YouTube creators.

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