The Nigeria Football Federation (NFF) has entered into a strategic partnership with Carloha, the exclusive dealer and franchise holder of Chery vehicles in Nigeria. Under the newly signed agreement, Carloha will serve as the official automobile partner of the NFF and Nigeria’s national football teams.

The signing ceremony took place on Wednesday at Carloha’s headquarters in Lagos, bringing together top executives from both organizations.

NFF President, Alhaji Ibrahim Musa Gusau, expressed excitement about the collaboration, emphasizing its significance in advancing football in the country. “This partnership is a major step forward as we continue engaging corporate organizations to support Nigerian football. We are pleased to welcome Carloha on board in our mission to elevate the sport,” he stated.



Carloha’s Managing Director, Mr. Sola Adigun, described the deal as a rewarding outcome following months of negotiations. “We are proud to align with Nigerian football. The Super Eagles and Super Falcons are globally recognized brands, and we at Carloha are eager to play a role in enhancing their status, along with supporting the development of youth teams,” he said.

Chief Mike Itemuagbor, Chairman of Pamodzi Sports Marketing, which facilitated the partnership, highlighted the mutual benefits of the agreement. “This collaboration is a game-changer for both Carloha and Nigerian football. While Carloha has valuable contributions to make to the sport, the NFF partnership will also expand the brand’s visibility across the country,” he noted.

With this agreement, Carloha and the NFF look forward to a fruitful relationship that will drive the growth of football in Nigeria.

Kindly like, share and leave your comments.