The Access Bank Lagos City Marathon is one of Nigeria’s most popular annual sporting events, drawing thousands of athletes and spectators from within and beyond the country. This large gathering creates a prime opportunity for entrepreneurs to make money while enjoying the electrifying atmosphere of the race.

If you’re unsure about what business to pursue on marathon day, take a few minutes to explore these ten profitable ideas that could help you cash in on the event:



Sell customized merchandise

Branded items like t-shirts, caps, and wristbands featuring marathon-themed designs are always a hit. these serve as both souvenirs and memorabilia for attendees who want to take home a piece of the experience.

Offer sportswear and accessories

With thousands of runners participating, there’s a constant demand for running shoes, headbands, socks, and water bottles. Setting up a stall near key locations such as the start/finish line or registration area can attract both participants and fitness enthusiasts.

Sell bottled water and energy drinks

Hydration is essential for both runners and spectators, making the sale of bottled water and energy drinks a simple yet profitable business. positioning yourself strategically along the route or near the finish line can maximize sales.

Provide photography and videography services

Many runners want to capture their marathon moments, creating a demand for professional photography and videography services. Offering instant photo prints or digital photo packages can be a lucrative venture, especially if you have high-quality equipment.

Sell fitness products and supplements

Energy bars, protein shakes, and fitness supplements appeal to athletes preparing for the marathon. A well-placed sales booth in high-traffic areas can cater to their needs and boost your earnings.

Set up a food stand

The marathon attracts a diverse crowd, many of whom will be looking for quick snacks or meals. Selling easy-to-eat items like sandwiches, pastries, or local favorites such as puff-puff and suya can yield substantial profits.

Provide transportation services

With road closures and diversions in place, getting around can be difficult for both runners and spectators. Offering shuttle services or ride-hailing alternatives can help ease movement and generate income.

Offer massage and recovery services

Running a marathon is physically exhausting, and many participants will appreciate massage or physiotherapy services after the race. A mobile massage booth near the finish line can attract runners looking for quick recovery solutions.

Promote your business through sponsorships or branding

If you already run a business, the marathon provides an excellent platform to boost brand visibility. Sponsoring giveaways, distributing branded products, or setting up an exhibition stand can introduce your business to a wider audience.

Set up a mobile charging station

With many attendees using their phones to capture and share marathon moments, battery life becomes a concern. Offering phone charging services at key locations can draw customers who need to keep their devices powered throughout the event.

Conclusion

The Access Bank Lagos City Marathon presents a great opportunity to earn money while being part of an exciting event. Whether you choose to sell products, offer services, or promote your brand, proper planning and execution can turn this annual race into a profitable venture. Don’t just be a spectator—take action and make the most of this business opportunity!

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